Strategic Advisory & Partnership Development

NOBLE GRACE

P   A   R   T   N   E   R   S

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Sports, Partnerships & Strategic Revenue
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Political & Government Affairs Advisory
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Marquee Events, Host Committees & Strategic Convenings

A different kind of advisory firm

Access, credibility, and the ability to open doors others can't.

NOBLE GRACE CREATES ACCESS WHERE OTHERS CANNOT. Noble Grace Partners was built for a world where the most consequential relationships — the ones that drive revenue, shape policy, and build lasting institutions — are not transactional. They are earned over time, through access, credibility, and a track record of delivering at the highest level. Noble Grace leverages relationships, convenings, and introductions built over decades at the highest levels of business, government, sports, and civic life to open doors that others simply cannot.

Noble Grace Partners is designed to work alongside existing teams — augmenting what organizations already have in place. Whether partnering with a sales team on sponsorship strategy, working with an event host committee to build its coalition, or advising alongside a government affairs team to strengthen key relationships, Noble Grace brings senior-level access and a track record of results to opportunities that internal teams may not be positioned to reach on their own.

Noble Grace operates with intention. We take on a select number of engagements at any given time, and we approach every potential partner with the same discipline — bringing only the opportunities we genuinely believe will create meaningful value for them. Our reputation is built on the quality of what we bring to the table, not the volume. We do not inundate. We curate.

Unlike firms that rely on transactional relationships and broad-based outreach, Ioanna and Rafi operate as highly selective, high-touch advisors. Their model is built on trusted relationships, discretion, and the ability to bring together influential decision-makers across industries to create partnerships and opportunities that are uniquely strategic, long-term, and transformational.


The most valuable partnerships in sports aren't sold. They're built.

Access at the highest level has no shortcut and no sales process. It must be earned — and we've spent decades earning it.

The business of sports has never been more competitive — or more relationship-driven. For sports properties, the challenge is no longer visibility. It is access — to the right corporate partners, investors, and institutional stakeholders who deliver not just revenue, but long-term strategic value. For corporate partners, the challenge is twofold: finding partnerships that deliver genuine financial returns, and identifying properties whose values and audience create authentic brand alignment that no media buy can replicate. NOBLE GRACE PURSUES PARTNERSHIPS WITH INTENTION — WE ONLY BRING WHAT WE BELIEVE IN, AND THAT ADDS VALUE FOR BOTH SIDES OF THE TABLE.

Noble Grace Partners is built to work alongside existing sales and marketing teams — bringing high-level relationships, deep access, and a track record of results to identify and develop new partnership and sponsorship revenue that internal teams may not be positioned to reach on their own.

Noble Grace's co-founders were recognized as among the top individual fundraisers across the FIFA World Cup 2026 host committee network globally — navigating Fortune 500 boardrooms, government offices, and civic institutions simultaneously to convert relationships into historic revenue commitments. That is the standard Noble Grace brings to every engagement.

What We Do

Who We Work With

Sports Properties

Professional leagues, franchises, college athletic programs, and major sporting event organizing committees seeking to grow partnership and sponsorship revenue.

Corporate Partners

Companies and brands seeking authentic, strategically aligned sports partnerships that deliver measurable business returns.

Institutional Stakeholders

Civic organizations, foundations, and institutional investors whose work intersects with the sports and entertainment landscape.


Curating the rooms where government and business meet

Where the right relationships — with the leaders, decision-makers, and individuals who shape outcomes — can be game changing.

Our founders have spent their careers at the intersection of government, business, and civic life — advising cabinet secretaries, governors, and senior elected and public officials, while simultaneously building the corporate and institutional relationships that make consequential partnerships possible.

Today, the most effective government affairs strategy is not built on lobbying alone. It is built on relationships, convenings, and introductions that operate at a different level entirely — where business leaders, policymakers, and civic stakeholders engage as partners rather than adversaries. NOBLE GRACE WAS BUILT FOR THIS ENVIRONMENT.

What We Do

Where This Matters

Corporate & Institutional

Companies navigating regulatory environments, policy shifts, or public-private opportunities that require direct government engagement.

Investors & Family Offices

Major investors seeking direct access to senior policymakers and the networks that shape economic and regulatory decisions.

Nonprofit & Philanthropic

Philanthropic leaders whose missions require sustained engagement with government at the federal, state, and municipal level.


The room doesn't build itself

What separates a memorable event from a historic one is the architecture behind it.

The host committee, the donor circle, the sponsorship coalition, the advisory structure — these are not supporting elements. They are the event's foundation. Noble Grace Partners excels at exactly this work. We don't simply operate within existing structures — we help design and assemble the high-level coalitions themselves, recruiting the civic, corporate, and philanthropic leaders whose involvement defines the character and ambition of an event, and then advising and steering those coalitions to ensure they deliver at the highest level. WHETHER THE STAKES ARE HISTORIC OR INTIMATE — NOBLE GRACE ENSURES THE OUTCOME IS EXTRAORDINARY.

Noble Grace's founders have operated at the highest levels of event leadership across every sector — advising and supporting national political conventions, presidential and gubernatorial inaugural committees, U.S. Senate and congressional efforts, major nonprofit and philanthropic convenings, and significant corporate and foundation initiatives.

What We Do

Host Committees & Major Events

Strategic Convenings & Conferences

Noble Grace also advises on and builds high-impact conferences, summits, and private convenings — from concept through execution, both advising existing events and building new ones from the ground up.


The founders of Noble Grace Partners

Together, Ioanna Niejelow and Rafi Jafri bring more than five decades of combined experience operating at the intersection of sports, business, government, media, philanthropy, and high-level relationship management — and a track record of results that spans professional sports franchises, global events, Fortune 500 companies, major civic and cultural institutions, and political organizations across the public and private sectors.

Ioanna Niejelow

Ioanna Niejelow

Co-Founder, Noble Grace Partners

Ioanna Niejelow is one of the most respected and well-connected strategic advisors and partnership development executives operating at the national and international level, with senior leadership roles spanning government, political campaigns, the corporate sector, and major civic and philanthropic institutions.

Most recently, Ioanna served as Managing Director and a principal fundraiser on the NY/NJ FIFA World Cup Host Committee, where she and Rafi were recognized as among the top individual fundraisers across the FIFA World Cup 2026 host committee network globally.

As Founder and Managing Partner of Griffin Partners LLC, Ioanna has raised over $100 million across political, sporting, civic, and nonprofit initiatives. She has built prestigious host committees and donor circles for marquee events on the national and international stage.

Ioanna served as a Presidential Appointee in the Obama Administration for the full eight years of the presidency — as Senior Advisor to the Director of the Office of Management and Budget and Special Assistant to the Secretary at the Department of Housing and Urban Development. She has worked on multiple Presidential, U.S. Senate, Congressional, and state and local campaigns.

Rafi Jafri

Rafi Jafri

Co-Founder, Noble Grace Partners

Rafi Jafri is a lawyer and the President of Jafri Strategies LLC. He has worked at the highest levels of American politics — advising presidential campaigns, national party committees, governors, and many of the country's most significant candidates, committees, and donors.

Most recently, Rafi served as Managing Director and a principal fundraiser on the NY/NJ FIFA World Cup 2026 Host Committee, where he and Ioanna were recognized as among the top individual fundraisers across the FIFA World Cup 2026 host committee network globally.

Through Jafri Strategies LLC, Rafi advises companies, nonprofit institutions, and major initiatives across the New York City area and nationally — on fundraising strategy, government engagement, coalition building, and strategic positioning.

One of the most connected advisors operating at the intersection of politics, business, and law, Rafi maintains direct relationships with elected officials, CEOs, founders, investors, and institutional leaders across the country. He serves on the boards of the USTA Eastern Junior Tennis Foundation, Montclair Film, and the Dwight-Englewood School Alumni Relations Committee. Rafi graduated from the University of Chicago and DePaul University College of Law.


Work with Noble Grace Partners

Noble Grace Partners works with a selective group of clients. If you are interested in exploring whether we are the right fit for your organization, we welcome the conversation.

Get in Touch

Noble Grace Partners  ·  New York, NY